Street Teams are mobile, flexible, and capable brand communicators that hit the streets to promote your brand through word of mouth and visibility. Street teams come in a variety of categories. Responsibilities range from distributing massive amounts of product throughout stadiums and sporting events to interacting with pedestrians and offering promo codes to increase downloads in mobile apps.
Many companies see easy ways to promote through Instagram or Facebook, and underestimate the power of consumer to consumer interaction. Street teams are an effective way to get in front of an audience. Some brands choose to book promotional models for their street teams and dress them up in creative and fun ways, entering public spaces to go “viral.” Others choose to station street teams in specific high-traffic areas, to create a “curiosity” factor when people begin to approach them.
A street team’s success can widely rely on outside factors such as weather or being dependent on the success of other large events to reach maximum exposure, but if executed correctly, they can be one of the most effective ways to reach your audience. Through years of experience, The Kat Agency provides a substantial amount of consulting and experience which can be very valuable. For example, during Art Basel Miami, one of the biggest events of the year, there are many restrictions on where one can work or distribute, and if not followed accordingly, the brand can risk huge fines for having street teams in the wrong neighborhoods. The strategy of where to promote is just as important as the talent chosen to promote.
Check out our case study on the effectiveness of street teams with Park Mobile to see more.