Street Teams

Park Mobile

Need: Park Mobile, a new app that facilities easy parking solutions, had just received a contract for Miami Beach, and was looking to quickly advertise the product and get user adoption

How we approached it: Setting up a news segment with channel 7, The Kat Agency created a street team of 6 people, in custom branded wardrobe, to engage the pubic around Miami Beach. Stationing themselves in parking lots, and high traffic areas, real time tracking of codes in collaboration with Park Mobile allowed the team to shift areas of promotion as needed.

Results:The campaign was executed with tremendous results, and The Kat Agency completed the same campaign in numerous other markets.