Need: Opening up a club membership, Gulfstream Park and Raceway wanted to approach guests already on the property to spread awareness of the many benefits of joining, as well as facilities on the property.
How we approached it: The kat Agency created a 3 month program using 4 promotional models per weekend. Creating customized outfits and pre set scripts, The Kat Agencies promotional models walked the grounds interacting with guests.
Results: To quote the client “Sorry we don’t need you this weekend, we already have a waiting list”, by the 6th week. Having achieved such substantial results, The Kat Agency was noticed by numerous brands participating in the races and enjoys a relationship with numerous equestrian companies to this day.