On/Off Premise Sampling

Gran Centenario Tequila

Need: Gran centenario, a newly established Tequila brand from Mexico, was trying to enter a densely populated SW market. Looking for ways to drive consumer awareness and adoption, approached The Kat Agency for a plan to achieve this.

How we approached it: Partnering with a large Marketing agency who specialized in banner and POS materials, The Kat Agency built a team of over 250 Sampling experts across the NW United States. Focusing on 7 states and 20 markets, a unique “Angels on Earth” campaign was created. Organizing and completing a sampling campaign comprising over 1,000 on/off premise activations, The kat Agency provided everything from kit management to recaps and reporting. Organizing events like beach cleanups, complimentary drinks were handed out at partnering bars to all who assisted.

Results: The campaign was only originally segmented to be 100 samplings, but because of tremendous success was expanded to over 1,000 samplings. The bottling facility was damaged in a recent Earthquake, so due to a lack of supply the campaign had to be discontinued. The Kat Agency continues to work with the marketing company and other national campaigns of similar size and scope.