Need: Facebook Live was looking for innovative ways to encourage their users to engage more on the platform through sporting events. Facebook Live is an excellent way for their users to share their experience without needing to be in attendance. In order to achieve this, they needed the best agency to manage the Stadium Crowds!
How we approached it: With stadium, festival and arena events as one of our most popular highlight amongst brands, we were given less than 48 hour notice to secure 60 Brand Ambassadors at 3 different games with Sacramento Kings. The Kat Agency sourced a team of 20 local Brand Ambassadors for each game in Sacramento, trained them and placed them at a variety of booths and high foot traffic areas. A manager was contract through The Kat Agency to oversee arrivals, breaks, and departures.
Results:Within 24 hours, all events were staffed and confirmed. Face sheets included the confirmed brand ambassadors’ names, contact information and headshot were provided to Sacramento Kings Security and the events went off without a glitch! The Kat Agency has continued to represent Facebook at multiple venues across the USA.