Need: 10-16 VIP support staff and brand representation for a 12 city tour within the USA. Each event was to take place in a major Stadium or Arena where the brand ambassadors were tasked with providing services such as: registration, greeting and directional staff, goalies and soccer enthusiasts, informational staff, and staff to ensure the executives of Heineken were enjoying their time. Ambassadors would even offer Water and Heineken to guests and showcase the new Heineken Product offerings.
How we approached it: Using our innovate technology, The Kat Agency organized the objectives and created a team of 12 in each market that Heineken would be activating. The Kat Agency needed to ensure that all talent were above 25 years of age, and were an equal mix of Male and Female. All talent were then assigned responsibilities and briefed in advance. Sizing for wardrobe, Corporate E-Learning via Heineken, and team leads were all necessary features of this activation.
Results:The city tour was such a success, they celebrated a grand finale activation in LA. The Kat Agency repeated the same team structure across each market, and the campaign reached the clients desired goals. In total, The Kat Agency trained 140+ Brand Ambassadors and continues its relationship with Heineken on various other campaigns.