CL Yachts

Need: CL Yachts, formerly known as Cheoy Lee Yachts, was rebranding and debuting its new 76’ Yacht. They needed a turnkey photoshoot solution complete with talent management, wardrobe styling and production assistance in order to create new content for several platforms.

How we approached it: Working closely with the brand, 2 couples were sourced that matched exactly what the brand desired: a couple in their late 30-40s that could appear as owners of the yacht hosting a younger, more diverse couple on board. Kat Quinn, founder of The Kat Agency, worked with all talent personally to address wardrobe and styling. She was then contracted as wardrobe stylist to source any additional looks and props they may need at the shoot. On set for the entire production, Kat and her Stylist Assistant maintained all wardrobe looks according to schedule and assisting with production to ensure every shot was spectacular.

Results: More than enough content was generated, and the client was ecstatic. The weather turned out perfect, as did the photos and they were published across multiple social media platforms, magazines, websites and in marketing materials. The Kat Agency continues to work closely with CL Yachts on multiple shoots and provides all talent at numerous boat shows throughout the country.